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Turkish delight

Turkish delight in Libya: the lokum, the gift shelf and the Eid table

Libya already eats Turkish, from the everyday wafer to the wrapped bar, and the box from Gaziantep sits on the shelf above them. Here is what the lokum is, which box goes on which shelf, and why it is the easiest Turkish line for the climate. Plain lokum is the easiest line on this route because it travels dry, and it can share one container with the chocolate lines that need the reefer.

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The lokum

Starch-set cubes dusted with sugar or coconut, rose, lemon and pomegranate, the Gaziantep finger roll filled with whole pistachio and coated in coconut or kadayif, and chocolate covered pieces for the confectionery case. Made in Gaziantep, boxed for retail or cut in bulk for the counter. The pistachio roll is the line the gift shelf asks for first, because the pistachio is what Gaziantep is known for. The Turkish delight page lists the groups and the Turkish delight explained article covers the recipe.

The easiest line for the climate

Plain lokum does not melt. It travels dry, it sits on a warm shelf without complaint, and it keeps for the months we declare, which makes it the easiest Turkish gift line for a country where chocolate needs a reefer and a chiller. An importer usually starts with the box for that reason, and adds the chocolate covered pieces, in the reefer with the chocolate lines, when the supermarket shelf asks for them. For a grocery that cannot sell chocolate at all in summer, the wrapped lokum piece sits next to the wrapped candy.

The Eid table and the gift shelf

The dusted cube in a printed box is the gift line, for the supermarket, the sweet shop and the Eid table; the pistachio roll cut to order is the counter line for the sweet shop; the chocolate covered piece belongs with the chocolate, in the chiller next to the dragées. An importer usually starts with the box, because it needs no handling, and adds the roll when a counter customer asks for it. The offer states the format, the case weight and the shelf life we declare for each line.

The route into the country

Plain lokum travels dry all year to Misrata, Benghazi, Khoms or Tripoli; the chocolate covered pieces go in the reefer with the chocolate lines. Arabic goes on the label with the ingredients, the net weight, the importer’s name and the production and expiry dates printed in production; lines with gelatine carry our halal certificate with the certifying body named. The unit of sale is one mixed container, so Turkish delight travels on its own pallet next to chocolate, wafers and sweets rather than as a full load.

What to send first

The lines from the chocolate page, the confectionery page and the dragée page, the quantity per line, the port, Misrata, Benghazi, Khoms or Tripoli, and whether any line carries your own brand. The written offer follows within two working days, in US dollars, with the certifying body named per line; the samples page explains how to taste the lines first, and the Libya page lists what stays the same on every offer.

Is the Turkish delight the real lokum?

Yes: starch-set lokum made in Gaziantep, dusted cubes and the pistachio roll.

Does Turkish delight need a reefer?

Plain lines travel dry all year and sit on a warm shelf. Chocolate covered pieces travel in the reefer with the chocolate lines.

Can it carry our brand?

Yes, on selected lines: retail boxes and jars under your name, with the Arabic label content prepared.

How to order

Send the list. We do the rest.

Send your product list with approximate quantities and the destination port. You get one offer covering every line, then one container, loaded and photographed before the doors close.

Mixed containerHow a list becomes a container →