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Turkish delight

Turkish delight in Malta: the lokum, the tourist shelf and the confectioner’s counter

The island has eaten Mediterranean sweets for centuries and sells them to visitors from Valletta to Gozo, and the box from Gaziantep sits well on that shelf. Here is what the lokum is, which box goes on which shelf, and how it reaches the island under the customs union. A container that clears in Malta clears for the whole EU, which is why an importer here often serves more than the Maltese shelf.

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The lokum

Starch-set cubes dusted with sugar or coconut, rose, lemon and pomegranate, the Gaziantep finger roll filled with whole pistachio and coated in coconut or kadayif, and chocolate covered pieces for the confectionery case. Made in Gaziantep, boxed for retail or cut in bulk for the counter. The pistachio roll is the line the confectioners ask for first, because the pistachio is what Gaziantep is known for and the roll cuts into pieces that sit next to the island’s own nougat without argument. It is sold by the box and by the kilo, and it sells all year. The Turkish delight page lists the groups and the Turkish delight explained article covers the recipe.

Which box for which shelf

The dusted cube in a printed box is the gift line, for the tourist shop, the hotel and the airport; the pistachio roll cut to order is the counter line, for the confectioner and the supermarket deli; the chocolate covered piece belongs with the chocolate, in the confectionery case next to the dragées. An importer usually starts with the box, because it needs no handling and travels dry, and adds the roll when a counter customer asks for it. The offer states the format, the case weight and the shelf life we declare for each line.

The festa and the summer

The village festas run through the summer and the stalls sell sweets by the bag, and the tourist season runs alongside them; plain lokum keeps without a reefer, which is why the box is the easiest first line for an importer testing the Turkish shelf, and why it sells at the stall and in the tourist shop in the same month. The chocolate covered pieces travel in the reefer with the chocolate lines in the warm months.

The route into the country

Plain lokum travels dry all year, by sea from Mersin or by road and the ferry; the goods travel with an A.TR movement certificate under the customs union, the label follows the EU food information rules in English, and the importer is registered as a food business. The unit of sale is one mixed container, so Turkish delight travels on its own pallet next to chocolate, dragées and sweets rather than as a full load.

What to send first

The lines from the chocolate page, the dragée page and the Turkish delight page, the quantity per line, whether you want the load by sea or by road, and whether any line carries your own brand. The written offer follows within two working days, in US dollars and the A.TR paperwork listed; the samples page explains how to taste the lines first, and the Malta page lists what stays the same on every offer.

Is the Turkish delight the real lokum?

Yes: starch-set lokum made in Gaziantep, dusted cubes and the pistachio roll.

Does Turkish delight need a reefer?

Plain lines travel dry all year. Chocolate covered pieces travel in the reefer with the chocolate lines in the warm months.

Can it carry our brand?

Yes, on selected lines: retail boxes and jars under your name, with the label content prepared to the EU rules.

How to order

Send the list. We do the rest.

Send your product list with approximate quantities and the destination port. You get one offer covering every line, then one container, loaded and photographed before the doors close.

Mixed containerHow a list becomes a container →