Dubai chocolate in Oman: the bar behind the searches, and where the pistachio comes from

The bar

A thick milk chocolate shell filled with pistachio cream and toasted kadayif, the shredded pastry the Gulf knows as kunafa, which is why Oman searches for it as Dubai kunafa chocolate as often as Dubai chocolate. The name comes from the city where it went viral, a few hours up the coast; the filling comes from further north. Pistachio is grown around Gaziantep and kadayif is made there in the same streets, which is why we were making pistachio and kadayif fillings long before the bar had a name, and why the bar is now made there in retail, gift and catering formats.

Where the searches go

Where to buy, the hypermarket, the price, the airport, and the cafés in Muscat that make their own. An importer reads those searches differently: the demand is proven, the shelf is already asking, and a shelf-stable bar with a producer behind it, dated on the pack and with the halal paperwork settled, is what the trade is missing. The chocolate page lists the bar and the pistachio tablets next to it; pistachio cream in jars is on the pistachio page.

The price question

For a shopper the price is set by the shop; for an importer it is in the offer: the price per bar in US dollars, the case count, the pallet plan, the tariff line and the duty that applies on the day. Nothing that changes with the exchange rate or the season is printed on this site. A bar that lands by the pallet and sits on a hypermarket shelf is a different product, at a different price, from a bar made by hand in a café, and Oman has room for both.

What the Omani entry needs

Arabic on the label with the ingredient list and allergens, net weight and the importer’s name, and the production and expiry dates printed on the pack in production; our certificates and analysis report per line for the check at the port; and a reefer in every season, because the Gulf is warm in every season. The Oman page lists what stays the same on every offer.

Under whose name

In our standard packs from the first container, or under your own brand: the Omani private label page goes through the formats, the Arabic label content and the artwork approval. A chocolate shop that wants its own name on a bar it does not have to make itself has a producer for it, and the pistachio cream and the kadayif filling are sold on their own for the shops that pour their own shells.

What to send first

The lines from the chocolate page, the dragée page and the Turkish delight page, the quantity per line, the port, Sohar or Salalah, and whether any line carries your own brand. The written offer follows within two working days, in US dollars, with the certifying body named per line; the samples page explains how to taste the lines first, and the Oman page lists what stays the same on every offer.