Next to the halwa
Omani halwa is its own craft and it is not the product we sell; we do not compete with it and the shelf does not ask us to. What it shows an importer is that Oman buys a sweet by the box for the guest and the occasion, and that a second box, from Gaziantep, sits next to it without argument: the dusted cube for the one who wants rose and lemon, the pistachio roll for the one who wants the pistachio.
The lokum
Starch-set cubes dusted with sugar or coconut, rose, lemon and pomegranate, the Gaziantep finger roll filled with whole pistachio and coated in coconut or kadayif, and chocolate covered pieces for the confectionery case. Made in Gaziantep, boxed for retail or cut in bulk for the counter. The pistachio roll is the line the Gulf asks for first, because the pistachio is what the Gulf already knows Gaziantep for. The Turkish delight page lists the groups and the Turkish delight explained article covers the recipe.
Turkish sweets beyond lokum
Turkish sweets in Oman means more than the cube: the pistachio and kadayif bar, pistachio cream in jars, chocolate coated pistachio and hazelnut dragées, wrapped mini biscuits and the boxed assortments the gift trade buys for Eid and for the office. Baklava from Gaziantep is sourced on request and loaded in the same container. The Turkish confectionery beyond lokum article goes through the range.
Which box for which shelf
The dusted cube in a printed box is the gift line, for the chocolate shop, the airport and the Eid table; the pistachio roll cut to order is the counter line, for the sweet shop and the hypermarket deli; the chocolate covered piece belongs with the chocolate, in the confectionery case next to the dragées. An importer usually starts with the box, because it needs no handling and travels dry, and adds the roll when a counter customer asks for it. The offer states the format, the case weight and the shelf life we declare for each line.
The route into the country
Plain lokum travels dry all year; the chocolate covered pieces go in the reefer with the chocolate lines, year round in the Gulf. Arabic goes on the label with the ingredients, the net weight, the importer’s name and the production and expiry dates printed in production; lines with gelatine carry our halal certificate with the certifying body named. The unit of sale is one mixed container, so Turkish delight travels on its own pallet next to chocolate, dragées and sweets rather than as a full load.
What to send first
The lines from the chocolate page, the dragée page and the Turkish delight page, the quantity per line, the port, Sohar or Salalah, and whether any line carries your own brand. The written offer follows within two working days, in US dollars, with the certifying body named per line; the samples page explains how to taste the lines first, and the Oman page lists what stays the same on every offer.
Is the Turkish delight the real lokum?
Yes: starch-set lokum made in Gaziantep, dusted cubes and the pistachio roll.
Does Turkish delight need a reefer?
Plain lines travel dry all year. Chocolate covered pieces travel in the reefer with the chocolate lines.
Can it carry our brand?
Yes, on selected lines: retail boxes and jars under your name, with the Arabic label content prepared to the Gulf standard.
