Dubai chocolate in Sierra Leone: the bar behind the searches, and where the pistachio comes from

The bar

A thick milk chocolate shell filled with pistachio cream and toasted kadayif, the shredded pastry that gives the bite its crunch. The name comes from the city where it went viral; the filling comes from further north. Pistachio is grown around Gaziantep and kadayif is made there in the same streets, which is why we were making pistachio and kadayif fillings long before the bar had a name, and why the bar is now made there in retail, gift and catering formats.

Where the searches go

Where to buy, the supermarket, and the price. An importer reads those searches differently: the demand arrives with the phone, the supermarket shelf is already asking, and a bar with a producer behind it, on the right shelf in the right container, is what the trade is missing. The supermarket chiller alone sells the bar to a shopper who saw it online and wants it in hand, and the hotel shop and the airport sell it to a visitor on the way out. The chocolate page lists the bar and the pistachio tablets next to it; pistachio cream in jars is on the pistachio page.

The chiller question

This bar is chocolate, and in Sierra Leone that decides where it can be sold: the supermarket with a chiller, the hotel, the airport, not the market stall in the afternoon sun. It travels in a reefer year round on this route and is stated as chocolate on the offer, next to the compound lines that go to the everyday shelf. An importer that plans the two shelves separately sells both; one that puts the bar on the shop shelf sells neither.

The price question

For a shopper the price is set by the supermarket; for an importer it is in the offer: the price per bar in US dollars, the case count, the pallet plan, the tariff line and the duty that applies on the day. Nothing that changes with the exchange rate or the season is printed on this site. The Sierra Leone page lists what stays the same on every offer.

Under whose name

In our standard packs from the first container, or under your own brand: the Sierra Leonean private label page goes through the formats, the label content and the artwork approval. A supermarket group or a distributor that wants its own name on the bar for the chiller has a producer for it.

What to send first

The lines from the chocolate page, the confectionery page and the Turkish delight page, the quantity per line, and whether any line carries your own brand. The written offer follows within two working days, in US dollars; the samples page explains how to taste the lines first, and the Sierra Leone page lists what stays the same on every offer.