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A first container is a question, not a catalogue

A first container into a shelf that is already supplied is a different object from one built for an empty shelf. It is not sized to replace anything, and it is not there to show off a range. It exists to answer one question — which of these lines move at your counter — at the smallest cost that gives a readable answer. Here is how that box gets filled.

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Start from the column that carries the shelf

The declared 2024 figures put 4,108,835 US dollars of sugar confectionery against 1,623,087 of chocolate. That ordering belongs on the packing list, not only in a presentation: jellies, hard candy, toffees, dragées and coated nuts carry more of this counter than tablets do.

So a first mixed container is weighted the same way: wrapped and dragée lines as the body of the load, chocolate as a tested minority rather than the headline — and the easier box on a route that finishes by road.

Mixed and shallow, rather than deep

Both columns are filled from one neighbour: the share recorded against South Africa rounds to 100.0 per cent on chocolate and again on sugar confectionery, with France and Italy in the chocolate table at 0.0 per cent each. The shelf is full; a container from Gaziantep is not a rescue.

It is a second lane, sized as insurance and range: several lines at modest quantity each rather than two deep: enough for the counter to give a reading, little enough that a slow line is a note in a report rather than tied-up capital.

Format is settled before flavour

Buyers open with flavours. The carton is decided by format, and format is where a first order goes wrong. A tablet, a dragée doypack, a jar of spread, a boxed assortment and a kilo carton of Turkish delight behave differently on a shelf and in a truck, and price differently per case.

Each line is fixed as a format first: retail unit weight, units per case, cases per pallet. With those settled the container stops being a wish list and becomes a load plan you can check.

One box, two temperature regimes

Chocolate and chocolate-coated lines are quoted in a reefer through the warm months; Turkish delight, dragées, jellies and wrapped confectionery travel dry. Both sit in one container, and the offer states which are the reefer lines.

What decides it is where the journey ends. There is no coastline, so the last leg runs overland from the port of entry next door, and a cold chain booked for the sea part alone is not booked. The sea leg leaves Mersin, about three hours by road from our factory in Gaziantep. Terms quoted are FCA Gaziantep, FOB Mersin, CIF or DAP.

What the offer states, line by line

An offer you can check beats one that is merely cheap. Per line: the specification, ingredients and allergens, metric net weight, case weight and pack count, the delivery term and the proposed customs heading, priced in US dollars.

Two naming rules hold in the price list as on the pack: a line coated in vegetable fat is a compound or a glaze, never chocolate — in the European Union such a coating may not be labelled as chocolate at all — and the jar line is a spread. Certificates are issued for our factory; the origin document and the rules that applyare named in the form valid on the day.

Confirm these before production is booked — then send the list

Four things are worth settling in writing first. Which lines travel reefer and which travel dry. What the English label carries on each line — food name, allergens, metric net weight, storage conditions, importer’s address, date marking — and, for own-label work, that nothing is printed before you approve the artwork. Who carries the inland leg and who makes the entry declaration. And whether anything on your list sits outside the range: couverture, bulk chocolate by the kilo, raw nuts and baklava are sourced on request, and we confirm composition and format before quoting.

Then send the list: lines, format per line, an indicative quantity and the delivery point. The container is built from what comes back in writing.

How big should a first container be when the shelf is already supplied?

Mixed rather than deep. Several lines across chocolate, dragées, Turkish delight, wrapped confectionery and spreads in jars, at modest quantity per line, so the counter tells you which ones move before a second order is committed. Case weight, pack count and delivery term are stated per line in the offer precisely so an order of that shape can be planned instead of guessed at.

Can chocolate and dry confectionery really share one container on this route?

Yes, and the offer names which lines are the reefer lines. The point to watch is the finish: with no coastline the last leg is road from the port of entry next door, so the cold chain has to be booked for the whole journey rather than for the sea part only. Turkish delight, dragées, jellies and wrapped confectionery travel dry either way.

What do you need from us before you can quote the container?

The lines you want priced, the format for each — tablet, bar, doypack, jar, boxed assortment, kilo carton — an indicative quantity per line, the delivery point and whether the pack keeps our standard pack or carries your brand. Anything outside the range is sourced on request: we confirm composition and format before quoting, and a line that cannot be confirmed does not enter the offer.

How to order

Send the list. We do the rest.

Send your product list with approximate quantities and the destination port. You get one offer covering every line, then one container, loaded and photographed before the doors close.

Mixed containerHow a list becomes a container →