One box, several lines, and every decision taken before it loads

Weight the box towards the bigger column

The two halves are not the same size. Sugar confectionery declared 5,334,770 US dollars in 2024 against 2,082,201 for chocolate, and Türkiye’s own standing follows the same shape: tenth at 0.29 per cent on the sweets side, eighteenth at 0.02 per cent on the chocolate side.

So a first box leans towards wrapped sweets, jellies, dragées and Turkish delight, with chocolate lines present rather than dominant. That is a loading decision before it is a selling one: lines on the larger and better-placed column have the shortest argument to make at the counter.

A minimum per line, not per container

The usual objection to a first order is volume: covering a category looks like committing to one product to fill the box. A mixed load answers that. Lines from our own factory travel together onone order and one document set, with the minimum applying per line rather than per container.

That suits an aisle already supplied from inside the region — chocolate 51.7 per cent from South Africa, sweets 57.0 per cent from Kenya. It puts a small quantity of several unfamiliar things on the shelf and lets the second order follow what moved.

Format is chosen before flavour

The same sweet in three formats is three products on a price list. Bulk cartons suit cash-and-carry counters selling by the kilo; retail boxes and wrapped bars suit supermarket and forecourt shelves; dragées go into doypacks or gift cartons; boxed Turkish delight and assortments go to hotels, lodges and the visitor trade; the jar line is a spread.

Format decides case weight, piece count and the figure a buyer works backwards from, so we ask it line by line before quoting.

What the carton carries, inside and out

Inside, every line arrives with its technical data sheet, and the analysis report. Outside, the mandatory label content is in English: the name of the food, the ingredient list with allergens, metric net weight, storage conditions, the importer’s name and address, and the date marking.

For lines in our standard packs we confirm what the export pack carries; own-label content isdrafted from our data sheet and checked against your artwork before printing. One ruledoes not bend: a line coated in vegetable fat is a compound or a glaze on the sheet, the pack and the price list, never chocolate.

What the offer says, line by line

All of it ends in one written document. Per line: the specification, allergens, metric net weight, case and pallet figures, the format, and the delivery term — FCA Gaziantep, FOB Mersin, CIF or DAP, Gaziantep being about three hours by road from Mersin.

Temperature is marked there too, because dry and chilled lines share the box: Turkish delight, dragées, jellies and wrapped lines travel dry, while chocolate and chocolate-coated lines are quoted in a reefer through the warm months. Certificates are issued for our factory. The origin document and theapplicable rules are named in the form valid on the day.

Confirm three things, then send the list

First, anything outside the range is sourced on request rather than claimed as ours: couverture and bulk chocolate by the kilo, raw nuts, dried fruit, halva, tahini and baklava. We confirm composition and format before quoting; a line that cannot be confirmed stays out ofthe offer.

Second, a name that describes a format rather than a recipe needs a specification: the thick filled pistachio bar is the clearest case. Third, the payment split and banking route, settled in writing before production starts.

Then send the list: the lines for the first container, the format for each, an indicative quantity and the delivery point. Tell us which counter the box should fill, and the offer comes back written per line.