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Turkish delight

Turkish delight in Liberia: the lokum, the Monrovia supermarket shelf, and the easiest line for the climate

Buyers come from a market that meets Turkish products at the Freeport and wants the sweet in the box. Here is what the lokum is, which box goes on which shelf, and why it is the easiest Turkish line for the climate. Plain lokum travels dry, which keeps it the cheapest line per kilo to land here, and it shares a container with whatever needs the reefer.

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The lokum

Starch-set cubes dusted with sugar or coconut, rose, lemon and pomegranate, the Gaziantep finger roll filled with whole pistachio and coated in coconut or kadayif, and chocolate covered pieces for the confectionery case. Made in Gaziantep, boxed for retail or cut in bulk for the counter. The pistachio roll is the line the gift shelf asks for first, because the pistachio is what Gaziantep is known for. Plain lines keep without a reefer, which is why the box is the easiest first line for an importer testing the Turkish shelf. The Turkish delight page lists the groups and the Turkish delight explained article covers the recipe.

The easiest line for the climate

Plain lokum does not melt. It travels dry, it sits on a warm shelf without complaint, and it keeps for the months we declare, which makes it the easiest Turkish gift line for a country where chocolate needs a reefer and a chiller. An importer usually starts with the box for that reason, and adds the chocolate covered pieces, in the reefer with the chocolate lines, when the supermarket chiller asks for them. For a shop that cannot sell chocolate at all, the wrapped lokum piece sits next to the wrapped candy.

Which box for which shelf

The dusted cube in a printed box is the gift line, for the supermarket, the hotel and the airport; the pistachio roll cut to order is the counter line for the deli; the chocolate covered piece belongs with the chocolate, in the chiller next to the dragées. An importer usually starts with the box, because it needs no handling, and adds the roll when a counter customer asks for it. The offer states the format, the case weight and the shelf life we declare for each line.

The route into the country

Plain lokum travels dry all year to Monrovia; the chocolate covered pieces go in the reefer with the chocolate lines. The label carries English, the ingredients, the net weight, the dates and the importer’s name; the declaration documents travel per line, and copies of our certificates are available on request. The unit of sale is one mixed container, so Turkish delight travels on its own pallet next to chocolate, wafers and sweets rather than as a full load, and the price is in the dollars the shelf already trades in.

What to send first

The lines from the chocolate page, the confectionery page and the Turkish delight page, the quantity per line, and whether any line carries your own brand. The written offer follows within two working days, in US dollars and the documents for the declaration listed; the samples page explains how to taste the lines first, and the Liberia page lists what stays the same on every offer.

Every line here is made in our own factory at Başpınar OSB, Gaziantep — a 10,000 m² site, exporting since 2002 — and certificate copies are available on request.

Is the Turkish delight the real lokum?

Yes: starch-set lokum made in Gaziantep, dusted cubes and the pistachio roll.

Does Turkish delight need a reefer?

Plain lines travel dry all year and sit on a warm shelf. Chocolate covered pieces travel in the reefer with the chocolate lines.

Can it carry our brand?

Yes, on selected lines: retail boxes and jars under your name, with the label content prepared.

How to order

Send the list. We do the rest.

Send your product list with approximate quantities and the destination port. You get one offer covering every line, then one container, loaded and photographed before the doors close.

Mixed containerHow a list becomes a container →