White label: the producer’s product, your name
A white-label product already exists in our range, made in our Gaziantep factory. The recipe, the format and usually the packaging structure stay the same; only the printed artwork changes to your brand. That is why the minimum is lower and the timeline shorter: we print your film or box after you approve the artwork and run the same line we run every week. Most first own-brand orders from the US are white label in this sense, whether the buyer calls them that or not.
Private label: a product built to your specification
A private-label product changes something inside: the recipe, the inclusion, the weight, the shape or a certification requirement. The producer now has to develop, test and often source differently, so the minimum per line rises and the timeline includes sampling rounds. Not every producer offers this, and those who do offer it only on selected lines. When a US brand asks for a pistachio bar with a different fat family or a new filling, that is private label; when it asks for the existing bar in its own wrapper, that is white label.
What our Gaziantep factory offers
We print own-brand artwork on selected lines after approval: the filled bar, the pistachio tablet, the cups, the spread jars, boxed lokum and dragée retail packs. Recipe changes are possible on some lines after we confirm. In both cases the minimum per line is in the offer, and we print it in our factory. We are the manufacturer and exporter.
Responsibility does not move with the name
Whatever the label says, the US importer or brand owner is the responsible firm on the pack and the importer of record with the FDA. We supply the ingredient, allergen and nutrition data; you approve the artwork; we print. Certificates stay for our factory. A supplier who offers to put certificates in your name is offering something that does not exist.
Artwork, timeline and the sample round
For white label the sequence is short: we send the packaging die-line, you return the artwork, we proof it and print once approved, and the line runs at the next scheduled slot. For private label a sample round comes first: our factory makes a bench sample of the changed recipe, you approve or adjust it, and only then is the packaging opened. Each round adds weeks, which is why a brand launching for a season plans private label a year ahead and white label a quarter ahead.
How to ask for either
Send the line, the format and whether you want the existing product in your artwork or a change inside. Within two working days you receive a written offer in US dollars, FCA Gaziantep, FOB Mersin, CIF or DAP, with the minimum per line and the timeline for artwork or development. Prices are not on the site. Samples of the existing line go out first, free from running production, courier at your cost.
Which is cheaper per unit, white label or private label?
White label, because we run an existing line; a recipe change adds development and a higher minimum. Exact figures are in the written offer, not on the site.
Can a US brand start with white label and move to private label later?
Yes. Most do: the first order proves the channel with the existing product in your artwork; the second order changes what is inside.
Who prints the packaging?
The producer, after you approve the artwork. We supply the packaging data your label needs; we print; certificates stay for our factory.
