Fourteenth place, read twice
Share and value answer different questions, and buyers are usually shown only the first. 0.97 per cent says the origin has no scale in Greece: few importers, a short reference list, nothing that moves a category.
The kilo value says what is in the boxes. At 12.14 dollars the average consignment is not an everyday tablet bought by the pallet — it is filled, coated, pistachio-weighted product, for a shelf position opened on purpose. A share that small at a value that high is a niche chosen, not one lost.
The leaders sit below the newcomer
The origins holding the volume all come in under the Turkish figure: Germany at 8.66 dollars a kilo, Belgium at 7.47, Italy at 7.45, Bulgaria at 3.13. Not weak origins — they ship the everyday assortment at the scale it is bought in, and the bottom of that list is the entry end of the shelf.
A supplier arriving with a discount brief walks into a fight that is already crowded. The workable frame is the opposite: the item the shelf does not carry, at a price that holds because nothing beside it does the same job.
Sugar confectionery, and what the shelf is missing
The second heading reads more evenly. In sugar confectionery Türkiye stands tenth, at 2.98 per cent, at a kilo value of 6.05 dollars — broader footing, lighter product, an origin already known here.
The gap between the two tables is the opening: dragées sorted by colour and calibre, for the confectionery counter and the celebration trade; whole-pistachio and double-roasted lokum, a different article from the plain grade the shelf knows; the pistachio and kadayıf filled bar; and pistachio cream in jars. That last one is often asked for as a paste — correct it early, because what we sell is a spreadable cream for the table, not a 100 per cent pastry paste.
Building a first order that can be judged
A first container is an experiment and should be built like one: the lines that turn volume and pay the freight, plus two or three distinctive references nothing else on the shelf answers. One mixed container, each line on its own pallet, one packing list — so that when it sells through, you see which line did it.
That works because the minimum is set per line not per container, and written into the offer. The selling unit is a full container or full truck; no part loads. Six or seven references in measured quantity is a normal first order.
A.TR, the Greek label, temperature
Greece is an EU member and Türkiye sits inside the customs union with the EU, so processed food travels on an A.TR movement certificate; the offer states what applies on the day. The retail label is in Greek, drawn from our technical specification, and under a private label nothing goes to print without written approval. Certificates are held for our factory, and copies are available on request.
Temperature splits the load. Chocolate and chocolate-coated lines travel at +18 to +20 °C, so a refrigerated container is offered in the hot months; if a dry one is preferred, that risk passes to the buyer in writing, before loading. Lokum, sugared almonds and dragées, and gelled sweets go dry all year.
What to send
Send the references with a quantity against each, the delivery address, and whether the goods go to a weigh-out counter or to pre-packed retail, which decides the carton. Flag any line intended for your own label. Payment is 50 per cent at order and 50 per cent before the container leaves, against loading photographs. The written offer follows within two working days, line by line: technical specification, ingredients and allergens, net weight, carton and pallet data, minimum, tariff heading.
Türkiye holds under one per cent of Greek chocolate imports. Is that a market at all?
It is a narrow one, and the kilo value says what kind. At 12.14 dollars a kilo the Turkish consignments sit above Germany, Belgium, Italy and Bulgaria, all of which carry far more volume. The share is small because the entry is specific, not because the product failed a broad test.
Can Turkish lines undercut the origins already on the shelf?
That is the wrong frame here. The volume origins price the everyday assortment at a scale and a freight distance that are hard to beat. The openings are the items the shelf does not carry — dragées by colour and calibre, whole-pistachio and double-roasted lokum, the pistachio and kadayıf bar, pistachio cream in jars.
What document covers the shipment, and who holds the paperwork?
Greece is in the EU and the goods move under an A.TR movement certificate; the offer states what applies on the day. The Greek-language label is prepared from our technical specification and needs your written approval before printing. Product certificates are held for our factory; copies are available on request.
