What the everyday shelf takes
Wrapped candies and jellies by the kilo bag, wafers, small wrapped bars, mini biscuits in single-serve packs and compound-coated lines that hold their shape without cooling. These are bought on price per kilo and on how many pieces the carton yields, not on packaging design.
Above them sits a second, smaller and more profitable shelf: the pistachio tablet, the pistachio and kadayif bar, boxed Turkish delight and dragées for weddings and the seasons. A sensible first container carries both.
How the price point is actually set
Three numbers per line decide it: the case weight, the pieces per carton and the minimum. Without them a price per kilo says nothing, because a 3 kg carton and a 6 kg carton do not compete on the same shelf.
The offer carries all three per line, alongside the specification, so two quotations can be compared on the same basis rather than on adjectives.
Chocolate or compound
Where a shelf has no cooling for much of the year, the coating decides whether a line survives on it. A compound coating tolerates heat better and costs less; real chocolate behaves differently and needs the cooled shelf or a reefer.
The offer states per line which it is, in plain words. The chocolate or compound article goes through the difference and what it means for the label.
Seasons
Ramadan and the feasts that follow concentrate demand for gift boxes, assortments and dragées, and production time counts from the deposit and the approved artwork. A carton that has to be on the shelf for a season leaves Gaziantep well before it; the lead time per line is stated in the offer.
A first order usually mixes the seasonal lines with the everyday shelf, so one container serves both instead of arriving too late for either.
Who fills a container
Rarely one shop. The buyer that fills a container is the food importer or the wholesale house that supplies groceries, kiosks and sweets shops across a region, and that can move a mixed load through its own distribution instead of sitting on a single reference.
That is also why range beats depth on a first order: a container carrying eight lines that each turn over ties up less money than a container carrying one line at a slightly better price.
What travels dry
Turkish delight, sugared almonds, jellies, wrapped candies and pistachio products travel in a dry container. Chocolate and chocolate-coated lines are quoted in a reefer. Both can share one shipment, and the larger the dry share, the lower the average freight cost per kilo.
What to send
The lines, the quantity per line and the port; the offer adds the case weight and the minimum per line.
The references from the chocolate page and the confectionery page, the quantity per line and the port. The written offer follows within two working days, in US dollars, with the certifying body named per line; the Yemen page lists what stays the same on every offer.
Do you sell by the carton?
The unit of sale is one full container, mixed across as many lines as you like. A shop buys its cartons from the importer who brings the container in.
What decides the price per kilo?
The case weight, the pieces per carton and the specification of the line. All three are stated per line in the offer.
Can one container carry both cheap and premium lines?
Yes, and most first orders do: the everyday shelf and the gift shelf in the same shipment, each line on its own pallet.
