What an imported line does not add
Rose or lemon lokum, a plain milk tablet — domestic production already covers that shelf, with a short lead time, no border and no freight in the cost. Moving the same item across a border does not improve it.
The category is no stranger here. On Armenia's own import records, Türkiye sits fifth among the sources of sugar confectionery entering the country. So the question is not whether Turkish sweets can arrive, but which item earns the freight. Background is on the Armenia market page.
The narrow part: pistachio lines and the dubai-style bar
Three lokum lines travel well from Gaziantep: whole-pistachio lokum, the nut visible in the cut face rather than ground into the paste; double-roasted lokum; kadayıf-wrapped lokum. Beside them sits the dubai-style bar — pistachio cream with crisp kadayıf in a coated shell.
They are made there because pistachio and kadayıf are everyday line items in that city, worked daily rather than bought in for a batch. That is why the production sits there — not a claim about quality. The comparison worth making is format and content: a different item, not a competing copy. The range is on the special lokum page.
Two formats, because there are two shelves
The first is the retail sales box — barcoded, shelf-ready, sized for the gift end of the counter. The second is the bulk carton, roughly 2–3 kg with an inner wrap, cut for the weigh-out counter where the customer picks and the shop scales.
Both come off the same run and specification, so one order can split between them. Plain Turkish delight belongs in the second format, where an unfamiliar flavour gets tried by the piece.
Dragée, coating and what is actually in the jar
Dragée is ordered by colour and calibre — how many pieces fall in a kilo. Neither is quoted from a catalogue photograph; we confirm what is running in our factory first.
Coating sets the label. A coated line is either chocolate or a cocoa glaze built on vegetable fat — and a glaze is not chocolate, so it cannot be named as chocolate on the pack. The offer says which, line by line. The jar needs the same care: we supply a spreadable pistachio cream, not a 100% pastry paste for filling and flavouring — a different product, outside the main range and sourced only on request.
EAEU rules, an Armenian label, and the road the goods take
Armenia is in the Eurasian Economic Union, so the Union's technical regulations govern the product, the EAC mark goes on the pack, and the declaration of conformity is lodged in Armenia by the importer, in the importer's name.
Label text is Armenian, in the Armenian alphabet, drawn from our technical specification — and under private label nothing goes to print without your written approval. The land route runs through Georgia, as the Türkiye–Armenia land border is closed. Chocolate-coated lines travel at +18/+20 °C — a reefer in hot months, or a dry container with that temperature risk passing to the buyer in writing before loading. Lokum and dragée go dry all year.
What to send
The sales unit is a full container or truck; there is no part load. But the minimum is set per line and written into the offer, not per container. So a sensible first order is narrow and mixed: two or three pistachio lokum lines, a dubai-style bar, a colour or two of dragée, a pallet of jars. Ask for samples against the specification before committing.
Send the lines you want, retail box or bulk carton, an indicative quantity per line, coating preference, label language and delivery city. We reply in two working days, line by line: technical specification, ingredients and allergens, net weight, case and pallet data, minimum and customs tariff heading. Payment is 50% at order and 50% before the container leaves, against loading photographs.
Lokum is already produced in Armenia. Why import any at all?
For plain lokum, mostly you would not — domestic production covers it without freight or a border. The narrow case is the pistachio end: whole-pistachio, double-roasted and kadayıf-wrapped lokum, and the dubai-style bar, which are built where pistachio and kadayıf are everyday line items. It is a different item on the shelf, not a competing copy of one already there.
Does A.TR or EUR.1 apply to a shipment to Armenia?
No. Armenia is in the Eurasian Economic Union, so neither document applies here. EAEU technical regulations govern the product, the EAC mark goes on the pack, and the declaration of conformity is lodged by the importer in Armenia, in the importer's name. The offer names the customs tariff heading per line and states what applies the day it is issued.
Is the pistachio jar a pastry paste for fillings?
No. What we supply is a spreadable cream for the jar and the shelf, not a 100% pastry paste used for filling and flavouring. Pastry pastes and couverture are not in the main range; they would only be supplied on request, with composition and format confirmed before any offer.
